I will bring a background that is rather unique to the supermarket industry. I have overcome many challenging situations, and have always delivered what I promised, and that’s a guarantee. My focus is to “Create a Vision” and:

• To identify market needs/requirements
• Maximize sales, reduce shrink and increase profitability.
• An agent of change, prepared to innovate and initiate change
• Develop strong brand-name/product identity.
• To make the company/organization a more challenging and professionally exciting place in which to work.
• Create a differentiation and true destination categories.
• Carve out an identity with your retailers, sell your message, and create a niche.
• I am a “hands on” lead by example manager.
• I offer Passion, Experience and Value!

Over my career I have noticed that “Ninety five percent of Managers say the Right thing!! But only five percent actually do it!!”

Significant sales increases can be gained by retailers mounting a Direct, Aggressive Marketing assault against their competitors. Not by a profit damaging price war; but instead it will be fought on the basis of Quality, Service, Value and “A Great Shopping and Eating Experience.”
In an evolving Retail Market I am able to change strategies for a “New Era.”

“Leaders are made, and they are made by effort and hard work and when we succeed we take no credit, credit never leaves us.”